Most restaurants on delivery apps know their commission rate. Far fewer look at what it adds up to over a month, or a year. Here's a simple way to work it out, with your own numbers.
Step 1: find your real rate
Open your latest payout statement. Add up everything the app kept: commission, plus any marketing, packaging or payment fees in your deal. Divide that by your total sales for the month. That's your real rate, and it's often higher than the number in the contract.
Step 2: multiply it out
Say your app sales are Rs 300,000 a month and your real rate is 25%.
- Commission per month: Rs 75,000
- Commission per year: Rs 900,000
That's a rider's salary, a new oven, or a second branch's deposit, every year.
Step 3: ask who those customers are
A lot of those orders come from people who already know you: they live nearby, they order every week, they'd happily order from you directly if it were just as easy. You're paying full commission on customers you already have.
What changes with your own ordering website
- Regulars order from your own link: same menu, same photos, cash on delivery or JazzCash / EasyPaisa straight to your account.
- You pay one flat monthly price instead of a cut of every order.
- You get the customer's number, so you can tell them about new dishes and deals yourself.
You don't need to leave the delivery app. Keep it for new customers, and move the regulars. Even moving a third of your orders usually pays for the website many times over.
Try it with your numbers
Multiply last month's delivery-app sales by your commission rate, then compare it with one flat monthly price.